News values are general guidelines or criteria which determine how much prominence a media outlet gives a news story. They explain why a story interests its audience; and how editors and other journalists decide that one piece of information is news while another is not.
Media outlets include newspapers, magazines, radio, television, and the Internet. News values are also called news criteria or news factors.
News values single out the best stories
Journalists are looking out for news stories that attract a significant audience or readership. They must discover which information is newsworthy and filter out that which is of little interest. By applying a set of guidelines or criteria, they can identify what material will make the best stories. We call these guidelines “news values”.
News values are central to this process because they identify the ingredients of a story that will engage attention. Each news value describes a different quality.
Eight typical news values are:
|Impact||Close to home|
Impact, for instance, identifies the number of people affected by a story. The more people, the more newsworthy the story. In recent months the unfolding Coronavirus pandemic has evoked worldwide concern. COVID-19 dominates the world’s news platforms. A pandemic of this magnitude has a strong news value and is of considerable public interest in all eight respects.
Before we explore news values in greater detail, let’s look at some simple definitions of news.
What is News?
News is what people want to hear or need to know. But it is difficult to define largely because stories can be presented in a variety of ways. News can inform, educate or even entertain. Hard news deals with serious topics and events. So, it must be accurate, truthful and fair. By contrast, soft news usually tries to entertain or advise.
Over the years, many leading journalists have offered some useful definitions.
Charles A Dana, Editor of The New York Sun from 1868 until his death in 1897, famously said:
- If a dog bites a man, that’s not news. But if a man bites a dog, that is news.
Lester Markel, Sunday Editor of The New York Times from 1923 to 1964, added:
- What you see is news, what you know is background, what you feel is opinion.
According to former Times and Sunday Times Editor, Harold Evans, a news story should be:
- about necessary information and unusual events
- based on observable facts
- an unbiased account
- free from the reporter’s opinion
Evans, Harold ‘’Editing and Design: Volume 1’’ (1972)
However, selecting news stories is a more complex and rigorous process than these concise definitions suggest.
The selection of news stories
What makes a story newsworthy?
Information arrives in the newsroom minute by minute. It comes from a wide range of sources by way of press releases, phone calls, social media, meetings, research and so on.
However, a newspaper has only so many column inches to report the day’s events. A news broadcaster has only so many minutes.
Limited by time and space, a news editor cannot report all this material. So, they must be selective, filter out information that lacks newsworthiness and retain stories that most interest their audience.
Thus, anyone wishing to get their story reported in the news media must understand the what ingredients are needed for a good newsworthy story.
A knowledge of news values also helps public relations professionals to maximise media coverage of their events. As a result, they can be more effective in boosting their clients’ profile.
Journalists are always on the look out for strong stories that are in the public interest. Their knowledge of news values will enable them to select stories that can boost their circulation or media ratings.
Those responsible for deciding the news agenda are sometimes called “gatekeepers”. Gatekeeping takes place at several levels – the newspaper or broadcast station’s owner, its editor and senior journalists.
The news agenda can vary from publisher to publisher. It reflects the style, ethos and ideology of each media outlet. Newspapers, for instance, tend to have a political persuasion that reflects the their proprietors’ views.
Audience perceptions of news
The news process is a two-way transaction, involving both the journalist and their audience. Newspaper circulation figures and media viewing ratings reveal the most popular stories. Consumers make known the kind of the news that interests them most when they choose their broadcast channel or their newspaper.
However, this is a rough and ready measure. Little work has been done to define equivalent factors or news values that determine an audience’s perception of news. This is largely because it appears impossible to define common factors that would generate interest in a mass audience of many persuasions.
The research that has been undertaken so far concentrates on what the journalist perceives as news. However, the boundary between journalist and audience is rapidly blurring with the growth of citizen journalism and interactive media. Immediate feedback gives journalists a better understanding of what their audience is looking for in a news story.
News values as criteria for selecting a newsworthy story
A broadly agreed set of criteria or news values enables journalists to spot a newsworthy story. They provide journalists with a useful tool to quickly sort, process and select news from a vast amount of available information.
Rather than ticking off a checklist of criteria, seasoned journalists tend to judge newsworthiness on the basis of their experience and intuition. Even so, whichever approach they take the same news values underlie their choice. Indeed, journalists from across a range of print, broadcast, and online news organisations apply similar news values worldwide.
Over the years, scholars and journalists alike have drawn up revised lists of appropriate news values. Such lists are endless. Some aim to describe news practices across many different cultures. Others are specific to one nation or place.
Headlines and lead paragraphs
Do leads and headlines reflect the same news values as the full story? The opening paragraph or lead of a well-structured news report will usually summarise the whole story. To contain the gist of the story, a lead paragraph should answer all the basic questions: who, what, where, when, why and how. Thus, it’s is likely the introduction will share the same news values or ingredients as the expanded report.
But this may not necessarily be so with a headline. A good headline has several functions. First, it enables readers or viewers to select news stories which interest them most.
However, a headline must catch the eye and grab attention. One way of achieving this is by withholding a part of the story, thereby arousing curiosity and stimulating interest.
Since the arrival of the internet and search engines, there has been a shift towards search-based discovery. So, a headline must also take keywords into consideration.
Despite this, readers need to understand what they can expect from your news story or article by scanning the headline. So, generally a headline should reflect the story. But there’s always room for the unexpected.
The full text unpacks and relates the story in detail, starting with the most important facts. Read the whole story and you should be able to identify all its news values.
Galtung and Ruge’s list of news values
All lists of news values have their roots in one particular piece of academic research. In 1965, two media researchers set out to discover how “events” become news. Johan Galtung and Mari Holmboe Ruge framed a ground-breaking list of news values which identified newsworthy stories.
They focused their research on newspaper reports of the Congo, Cyprus and Cuba crises. By analysing reports in the Norwegian press, they spotted which values placed an event at the top of the news agenda. Altogether, they looked at 1,262 press cuttings – including news items, features, editorials and readers’ letters.
They drew up a list of twelve values, which seemed to be “particularly important” in selecting news. Thus, by devising a scoring system, they could rank the reports in order of their newsworthiness. Events with a high score on one or more news values were most likely to be prominent.
Each news value describes a characteristic of a newsworthy event.
- An event that satisfies one or more of these criteria is more likely to be reported.
- One which scores highly on these values is more likely to be the lead story.
- Rarely will a story exhibit all these news values.
Their findings have been on understanding which news stories generate most attention.
Today, most news organisations have evolved their own approach for setting news agendas. However, they still continue to draw heavily on this research. Almost all recent lists of news values refer to most of the criteria Galtung and Ruge originally identified.
Galtung and Ruge’s work has been a major influence on our understanding of what makes a story newsworthy.
The values they identified fall into three categories:
- Audience Identification
- Pragmatics of media coverage
The scale or size of an event. An event must exceed a threshold before being recorded. Beyond that threshold, the more people a story affects, or the more money or resources it involves, the bigger its impact. The greater its intensity and the more extreme its effect, the more likely it is news. For instance, the more gruesome the murder or the more casualties in an accident, the better its chances of hitting the news-stands.
Events that suddenly occur are most newsworthy. For instance, motorway pile-ups, murders and plane crashes. This is because they fit well with a news producer’s schedule. Events which unfold gradually, or at inconvenient times, are less likely to be reported. Long-term trends are also unlikely to receive much coverage.
Bad news is more exciting than good news. Stories about death, tragedy and bankruptcy always rate higher than positive ones such as royal engagements or celebrations. So do stories about violence, damage, natural disasters, political upheaval or simply extreme weather conditions. These stories may also score higher on other news values, particularly threshold, unexpectedness, unambiguity and meaningfulness.
Journalists are likely to select an event that is out of the ordinary rather than an everyday occurrence. As the New York Tribune and Sun editor, Charles A Dana. famously put it, “If a dog bites a man, that’s not news. But if a man bites a dog, that is news”.
Events that are easy to grasp are more likely to become news. The more clearly an event can be understood, the greater its news value. Stories with a complex background and depend on specialist knowledge tend to be ignored.
Reference to people
People are interested in people. News stories presented from a human-interest angle and centre on a particular person are more likely to be newsworthy. News tends to present events as the actions of named people rather than the result of social forces. Any well-attended marathon will attract news coverage. But the story of someone with a disability completing a marathon will attract even more interest.
This relates to cultural proximity, the extent to which the audience identifies with the topic. Stories about people who speak the same language, look the same, and share the same concerns as the audience receive more coverage than those involving people who do not. For instance, news from the United States, which shares the same language and similar values, is seen as more relevant to the United Kingdom.
Reference to elite nations
Stories concerned with global powers receive more attention than those dealing with less influential nations. Those nations which are culturally closest to our own will also receive preferential coverage. What constitutes an elite nation may vary from country to country. However, there may be more widespread agreement about which nations are most able to exert their influence on a global scale. For instance, America and China.
Reference to elite persons
Stories about important people get more coverage. The media pay attention to the rich, powerful, famous and infamous. Editors prefer people whose deeds are seen as having more influence on their audience rather than others. Hence, the American President gets better coverage in a national newspaper. Your local councillor is more likely to hit the headlines in the local paper.
Pragmatics of media coverage
Stories which match the media’s expectations get more coverage than those which contradict them. Journalists are more likely to cover an event for which they are prepared. Indeed, they often have a preconceived idea of the angle to take even before they get there. This mental pre-image in turn increases its chance of becoming news. At first sight, this appears to negate the notion of unexpectedness. However, consonance refers to the media’s readiness to dispatch resources to an event which already promises to be newsworthy.
A story which is already in the news gathers a kind of momentum. In other words, it is a running story. Once it has become headline news, it remains under the media spotlight for some time. This is partly because news teams are already in place to report the event. It may also be because previous reportage has made the story more accessible to the public.
Editors seek to provide a balance of different types of coverage. This means stories must compete with one another for space. For instance, if there is an excess of newsworthy foreign news, some of these stories may be dropped to make way for less important domestic news. So, the prominence given to a story may depend on the news value both of itself and also competing stories. This becomes a matter for the editors’ judgement.
Galtung and Ruge’s three hypotheses
Galtung and Ruge tested three basis hypotheses:
- Selection: the more events satisfy the twelve news values they identified, the more likely they will be registered as news.
- Distortion: once a news item has been selected what makes it newsworthy, according to these news values, will be accentuated.
- Replication: both the process of selection and the process of distortion will take place at all steps in the chain from the event itself to its reader.
How suitable are these news values for today’s journalism?
On the whole this analysis has stood the test of time. However, it has some shortcomings. For instance, it fails to fully take account of the broader pragmatic reasons why certain news stories are not reported.
One example was the mass Burmese demonstration in 1988 which received little media attention. Overseas journalists could not get into the country, because the hostile regime of General Ne Win had barred them.
By contrast, the mass demonstration in 2007 received far more attention because civilians themselves had the technology. Armed with modern mobile phones and camcorders, they were able to send instant messages and pictures out of the country to a waiting international media such as Reuters, BBC and CNN.
Galtung and Ruge focus on the event rather than the journalist. In so doing, their news values fail to account for those factors which can be attributed only to the journalist, and not the story itself.
At a personal level, practical everyday factors can also influence which story a journalist selects. For instance, what are his interests? What are his time constraints?
Much of what appears in the news can depend on a journalist’s determination to get the full story. An easy way out would be to run a story straight from a press release, and say no more. However, the professional journalist will go the extra mile, check out their facts and relate the full story from their own research.
Critique of Galtung and Ruge
In 2001 Tony Harcup and Deirdre O’Neill, in their study of the British press updated Galtung and Rouge’s original criteria. They analysed the content of three major national newspapers and put forward a contemporary set of news values. They found some notable differences that contributed to the value of a news story, such as:
- the growing interest in celebrity
- a tendency to report good news as well as bad
- the newspaper’s own agenda.
Do journalists prefer bad news stories?
Most lists of news values include negativity. However, some journalists deny they select a story simply because it is negative. Rather their choice depends on other news values.
A bad news story is of interest if it is about events that are:
- out of the ordinary
- making considerable impact
- easy to grasp
- meaningful and readily identified with
News stories can be bad for some and good for others. A defeat for the Republicans in the USA, or the Conservative Party in the UK, will be good news for Democrats, or the Labour Party.
Likewise a sports match result is either good or bad news depending on which team you support.
Interest is the overriding factor in deciding newsworthiness. The more news values a story satisfies, the more likely it is to be newsworthy.
Editors have a particular target audience in mind. Each news organisation has its own system of setting its news agenda. Journalists have their own distinctive understanding of their circulation or broadcast area. They draw heavily on their own experience of what their audience expects and which stories have had the greatest impact on public consciousness in the past.
News values that drive today’s top stories
Galtung and Ruge’s twelve news values attempted to explain how journalists select their news stories. Most newsworthy stories will contain some new values, but it is unlikely to contain all.
News values have remained much the same over many decades. However, successive writers have adapted their analysis to provide a simpler and more up-to-date set of criteria.
These revised news values give today’s journalists an easy check list from which they can identify newsworthy information. News values also help public relations (PR) specialists to persuade news editors to publish their story.
So, what are the ingredients of a good story? Which events most interest an audience? Which stories make the front page? Here are eight news values that may help you to spot a newsworthy story:
Impact or broad appeal
These events affect many people – the more people, the better the story. For instance, a rise in income tax may, at first sight, seem the basis of a dull and depressing article. But it has impact because it will affect many people’s pockets. Information that has a big impact on
Everyday issues such as health, welfare, transport or national security have a big impact and generate much public interest.
News gets out of date quickly. If it happened recently, it is timely. What is regarded as “recent” depends upon the publication cycle of the news medium itself. On a television news channel news events that happened during the past half hour are timely. These may include a multiple car crash or a serious fire. In the monthly parish magazine events that took place over the past 30 days are timely.
An unfolding story has strong news value on social media or 24 hour news channels. Timeliness is crucial. The audience become involved because they witness the event as it happens.
Well-known people (politicians, celebrities, actors, musicians, athletes) can make the news even when their actions are trivial. Because of their media prominence, people feel a personal connection with them.
When British Prime Minister Theresa May visited South Africa in 2018, she was filmed dancing with schoolchildren. Her bold but awkward attempt went viral on social media. If you or I tried a similar feat, no one would take much interest. That’s because we are not well-known.
Famous places and companies also attract interest.
Proximity or closeness to home
Events occurring in the newspaper circulation or broadcast area are more likely to be newsworthy. The UK press will almost certainly ignore 2,000 job losses in Taiwan. However, a mere 20 redundancies in Cambridge may well feature on the front page of the local newspaper.
A newsworthy story can be close to home either geographically or psychologically. Six people killed in an air-crash in Australia on New Year’s Eve 2017 was hardly world news. However, a prominent British businessman, Richard Cousins, and his family of four were among the victims in the seaplane. It was front page news in the UK.
Conflict and disagreement add excitement to a story. News about people or organisations at odds with each other arouse curiosity. People want to know what lies behind the conflict.
The story could be about banal events such as the falling-out of two celebrities. Or it could be about more serious issues, such as a labour dispute.
Conflict adds drama. Drama generates interest.
Unexpected or bizarre
Something out of the ordinary has more news value than an everyday event. For example, on a blazing hot August day in 2018, shoppers were astonished to find that Tesco in Cambridge had erected a Christmas tree, complete with twinkling lights.
Former Mayor of London now UK Prime Minister, Boris Johnson, was left dangling in mid-air during a publicity stunt. He was riding a zip wire to publicise the London 2012 Olympics when it became stuck.
The unexpected, strange or wacky story deviates sharply from what you would expect. The unusual entertains.
Currency, trending or flavour of the month
Currency implies that the time for a topic has arrived. This includes events which are already popular or trends which are currently in the news and being talked about. For instance, the growing public awareness of plastic pollution has opened the door to new ideas for recycling plastic.
The arrival of social media has created whole new platforms on which topics can be talked about and widely shared. So, trending is a useful indicator of the currency value of a story.
When a word or phrase has been used multiple times on, for example, Twitter, it becomes a ‘trending topic’. Such topics often emerge after a major event.
The UK referendum decision to leave the European Union sparked hotly debated arguments for and against the move. On a more mundane level, the UK heatwave in 2018 generated much debate and many subsequent weather stories.
Latest fads and anniversaries, especially items that were news in the past, also fall into this category. As the old year ends, the talk is all about presents and New Year’s resolutions. Six weeks later in February the flavour of the month switches to flowers and romance.
People are interested in people. Certain events stir our emotions. A baby rescued from the rubble after an earthquake, a dying child receiving a donated organ and families reuniting after fifty years, all make good stories.
In 2015, some of the heaviest rainfall this century fell in the southern Indian state of Tamil Nadu. Pictures of strangers forming a human chain to save a drowning man in the flood water went worldwide.
People’s everyday concerns also strike a chord, for instance stories about food, health and housing. Information about schools, work and money also grab public attention.
Technology and timeliness
When newspapers were the only source of news, competition was less fierce. But gone now are the days of typewriters, newspaper clippings and messages left at hotel reception desks.
Today, information travels around the world at breakneck speed. Digital technology, wireless connectivity, and text messaging have arrived. Within the past few decades, the production of news has changed beyond recognition.
These changes influence the criteria that journalists use to select a news story. Timeliness, for instance, has become an all important factor in deciding the value of a story.
The new technology has dramatically altered the collection, assembly and dissemination of news. Easy access to a wide range of sources through mobile phones, email and social media has made greater collaboration possible.
Today, the public pay scant attention to second-hand or stale stories. Eager to be first with a story, journalists can cut the gap between receiving information and publishing a story. Deadlines are crucial in the hard-nosed business of modern news production.
The actual process of news gathering and reporting has benefited considerably from technology. Yet over the same period, the essence of a good news story remains much the same.
People seek accurate and reliable journalism. And they still want interesting stories. By contrast, the basic news values that determine how much prominence to give to a story have changed very little.
Giving audiences the news they want will continue to be an important goal for media outlets seeking to improve their market share. News organisations must be more open to audience input and feedback. This can also influence which news values dominate and introduce entirely new news values.
In the long run, the continuing effects of new technology, combined with other social changes, may in time radically influence an audience’s preference for certain kinds of news story.
So could these developments eventually bring about more fundamental changes to our currently accepted news values? My article on Technologies and timeliness explains how changing technology will influence a journalist’s judgement.
News values as ethical standards
Some news organisations use the term ‘News Values’ to describe the ethical standards expected of journalists in their work. This is an entirely different concept.
These ground rules spell out good journalistic practice which can be applied to news production and encourage responsible journalism.
These principles aim to improve the integrity of the journalist and the reliability of their story.
Find out more on my Journalism Ethics page.
This article on News Values was first published in 2003. It is regularly updated and was last revised in 2019.
I update this work regularly and welcome your feedback. I am always interested to know if it answers your questions about news values. Have you found it easy to understand?
If you are a writer, I have some other useful tips on how to mind your language and communicate a story clearly.
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